Product – The most important part of your growing business

I was recently asked what I thought was the most important thing in a prospective company. Culture was the first word to pop into my head. "It's not culture" - I was told before I had a chance to think any further. "Many people think it is but they're wrong. Culture is important, but not the most important". My mind whirred more. Leadership? Drive? Innovation? Product? Brand? Before I had a chance to properly consider further, the questioner answered for me: "It's product, the most important thing is the product".