Do you need a Partner Channel?

You've got a great product/service, and your internal sales (inside sales channel) sell it well. You've also got a great website and web store (web channel), and you're got a separate sales team focused on bigger customers (Enterprise/Key Accounts sales channel). Is this the best go to market approach? Do you need a partner channel? Apple, Nestle, Cisco and Mastercard all answered yes, and it's a question you should answer too

The Cloud Channel – You’ve got to add value

You may have read a couple of excellent cloud channel articles recently from CRN and ARN - if you haven't see them below. They're spot on the mark about the cloud channel - the channel model is being rebuilt.  This is on the back of customers being able to buy direct from the vendor, the product being intangible services rather than …

SaaS : Asia Pacific v America’s v Europe

I have recently read an article by Saugatuck, On the Road in Europe: SaaS Demand Grows both extremely exciting news for the industry world-wide, and a great point of comparison for The Asia Pacific region.  Just what is happening in Asia Pacific SaaS?  Is it following the growth pattern of Europe and the US?  What …

What is this Blog about?

I have started this Blog to note the ideas, thoughts, experiences, advice, and drives that are created as part of my entrepreneurial and business life. I have a passion for making things better and that is brought to the fore in my positions as a founder and director of NexGen, and founder and moderator of …